Friday, April 15, 2011

Making Tony Walk

I just finished editing my third music video for a GREAT singer and one of my good friends, Tony Walk. I am happy to be a tiny piece in the puzzle that will get his great voice out in the public's eye and ear. We filmed "Making Tony Walk" in two afternoons in various areas of Los Angeles and I LOVE IT!! Look for it soon!!- Seth

Saturday, January 29, 2011

Finally!!

Hi All,
 I have had the privilege of knowing and working with some of the greatest entertainers in my lifetime. Thanks to my mother, Mallia "Queen of Funk" Franklin of Parliament-Funkadelic, she basically raised me in the music industry. I was born into it. Bootsy Collins is my Godfather, Frankie "Cash" Waddy", Larry Graham and Sly Stone changed my diapers. George Clinton and his family lived with us. I witnessed many anthems like "Flashlight, One Nation Under A Groove and Atomic Dog" be created right in front of my eyes. Rick James, The GAP Band, EW&F... You name it, they were around. I also learned a lot about the business through her experiences, other artists that have been in my life and even my own. When I was younger, I wanted to be the artist... the singer... the star and even had a few opportunity to pursue it, but I was a little afraid of the uncertainty and fickle, and most times shady nature of the business. I went behind the scenes. Did choreography for artists, photography and developed images for singers and bands. I was great at the visuals. I went into management, not artists management, but hospitality. Did that for about a decade. I moved to Los Angeles about five years ago and really stared to get creative and let my ideas blossom. I was in the middle of writing the memoirs of my mom and her P-Funk female comrades and looked forward to developing other things. All through the years, artists that I knew have asked me to engage in what they were doing career-wise. My first love is/was always the creative aspect, but my natural managerial nature always seemed to rear its head. There were two things that I knew. One was how to get things done in a business manor, the other was the tricks, bulls**t and wheeling and dealing of the entertainment industry. In 2010, I lost my beautiful mother, she was a struggling singer all of her life. She never got her just due. Her favorite line to singers that she knew was, "Go ask Seth... He knows his s**t when it comes to that business." I also lost Garry "StarChild" Shider (P-Funk guitarist) that same year. He would always say, "Seth... You are going to be the next Clive Davis." I never understood it. I never embraced it. I can't even say that i necessarily agree with it. Since their passing, my creative life has exploded like a firecracker on the 4th of July. I have realized that i don't have to understand it... It just is.